Invite-only · Early access

The cycle-aware
calorie tracker
that gets out of
your way.

Oli learns your meals, anticipates your patterns, and logs for you — proactively. The AI does the work so you never have to.

Logging your usual oatmeal?
8:14 AM · 380 kcal · one tap
How it works
Oli iOS app meal log screen showing AI-estimated calories and macros for a breakfast entry
The problem

Tracking food shouldn't feel like homework.

Most nutrition apps treat you like a data entry clerk. You search. You weigh. You log. And at the end of the day, you still don't know if you're making progress.

01

Database hell.

Searching for every ingredient by name breaks your flow and kills the habit before it starts. You spend more time logging than eating.

02

One size fits nobody.

Generic apps give you the same targets on a rest day as a hard training day. They don't know your lifestyle — and neither do your numbers.

03

Data without guidance.

You log faithfully for weeks and still don't know what to change. Numbers without context are noise. Noise doesn't build habits.

How it works

Simple on the surface.
Powerful underneath.

Every design decision filters through one question: does this make the experience more effortless?

Photo scan Plain text Barcode From history
01
Log any way you want

Photo, text, barcode, or tap from history. Oli meets you wherever you are — no dead ends if you forgot to photograph your food.

02
Oli remembers everything

Same meal, same result every time. Corrections you made last week carry forward automatically. The longer you use it, the less you have to do.

03
It comes to you

Oli asks at the right moment: "Logging your usual oatmeal?" One tap. You never have to open the app — the app opens itself.

Why Oli

They replaced one
friction with another.

Cal AI, SnapCalorie, BitePal — they replaced manual entry with photo logging. Better, but still work. We removed the friction entirely.

AI accuracy
Others
Off by 30–50%. Same photo, different day — wildly different counts.
Oli
Consistent AI. Same food, same result. Every time.
Memory
Others
Resets daily. Treats every scan like it's never seen you before.
Oli
Full meal memory with corrections. Gets smarter the longer you use it.
Effort
Others
You open the app. You scan. You correct. You confirm. Every single day.
Oli
Proactive logging. Oli comes to you at the right time.
Input methods
Others
Photo-only. Forgot your phone before eating? You're stuck.
Oli
Photo, text, barcode, history — no dead ends.
Integrations
Others
Partial Apple Health. Apple Watch app non-functional.
Oli
Full Apple Health + Watch + Whoop. Everything working.
Trust
Others
Hidden paywalls after long onboarding. Bot support. Denied refunds.
Oli
Pricing shown upfront. Real support. No dark patterns.
Integrations

Knows when you've trained.
Adjusts without asking.

Calorie targets aren't static. Oli connects to your wearables so targets move with your actual life.

Apple Health V1

Full two-way sync: food, water, and activity. Targets adjust automatically with your movement data.

FoodWaterActivityTargets
Whoop V2

Recovery score, strain, and sleep feed directly into Oli. Hard training day? Targets adjust automatically.

RecoveryStrainSleepAuto-adjust
Today's targets
Auto-adjusted
Live
Steps
8,240
Active cal
312
Recovery
84%
Calorie target · adjusted
2,180 ↑ +220 for training
1,218 logged962 remaining
Protein
165g
Carbs
220g
Fat
72g
Synced with Apple Health · 2 min ago
Early access

Be first.
Invite-only launch.

Drop your email. We'll reach out before public launch — no spam, just your invite.

iOS first · Free to try · No card required